Creative, professional, efficient.


The best brands are simple ones. Brands thrive on their ability to be understood. People do too. Communication is key.

This core philosophy stands at the center of everything I design. The brands I help build and the experiences I create live at the intersection of clarity and creativity, achieved through shared values and ideals. Simplicity done right connects a brand with its audience and creates a winning strategy. 

LW Design, Johannesburg, South Africa


Hi, I'm Lauren. ​I'm a professional, English-speaking, established, experienced minimalist logo designer, cycling travel blog writer, proofreader and web designer (brochure style) servicing clients internationally. LW Design is an exclusive, small boutique business offering one-on-one personal service.

With just over three decades in my business in graphic design (since 1989) and HTML CSS web design (since 2000) combined, including blog writing, copywriting and proofreading (samples on request), I have always done my best to stay ahead of the curve and technology, using the latest software. I strive to remain current in these ever-changing times, providing a creative, unique and personal solution. My secondary language is Dutch.

Work I do

In a digital-led and experience-driven economy, clients engage me to help them envision and create their future brand and image. Along with a modern logo design, I offer corporate identity design that follows through seamlessly to other elements. The website's look and feel will follow. I can provide copywriting and proofreading for the website (in English) if required.

EMAIL Lauren
LW Design, graphic designer

Vision & Mision

My Mission: 

To enjoy building meaningful and ongoing business relationships with my clients to meet their needs best with reliable, personal and friendly service.

I love working with my clients, no matter where they may be based worldwide. 


“We are an engineering company based in Perth, Australia. Working with Lauren remotely from a different country had no impact on the exceptional service we received from her. She was extremely professional in the way she managed the development of our corporate identity including the design of our new logo and website. Her effortless creativity and industry specific insight coupled with quick turn around on deliverables meant that we could focus on building our business whilst Lauren took care of our CI. Our clients are very impressed with the website and the feedback has been very positive. Lauren was proactive in sourcing high quality printers for our business cards which was couriered to us internationally. We would highly recommend LW Design and again use of Lauren’s services in the future.
Design& Analysis - Perth - ” 
"Lauren Wolff is an absolute pleasure to work with. She assisted me in everything I asked for (Logo design and corporate identity design) and went far beyond the normal call of duty. I would definitely recommend Lauren Wolff Design. Her work is unbelievable and she has a creative insight that is most definitely on a par with the top designers in the country." "I received your logo design ideas and I must say, when you said you had a lot of ideas I was expecting just 10 or 12 not 20. I am so happy and just impressed with most of them. Thank you so much for such great work. I don’t even know what to say right now." 
"Lauren Wolff is a highly experienced and pro-active graphic and web designer. Having worked with Lauren on both the development of websites and corporate brochures over the past four years she has always taken the time to understand and interpret the brief at hand, understand the outcomes required and pays a great deal of attention to detail to deliver a quality product. Lauren is creative, maintains clear communications throughout a project and take budgets and deadlines into account at all times."
"We would like to take this opportunity to thank you for your professional and excellent service we received in designing our website, logo design and CI. There was no doubt that you had our interests at heart and the research you conducted to ensure we got it right was incredible. The after sales service is amazing and certainly will guide us in the right direction. The site looks great, very professional and especially user friendly. As an organisation which strives on ethics and values it has been a great pleasure doing business with yourselves and certainly recommend your services to all those that are looking for a professional job with insight and quick service delivery."
I confirm that in June 2015 we launched a law practise. We required guidance on marketing and required our presence to be heralded on the internet by way of a dedicated web site. We were referred to Lauren (who came highly recommended) and discussed our requirements. Lauren's advise was slavishly followed from inception to finalization. She alerted us to the potential fillips and pitfalls of our new project. Several designs were presented for consideration and Lauren went to the extent of referring us to a highly gifted photographer who, in turn, took the requisite photographs of the Directors and personnel. Lauren, at all stages, assumed ownership of the project and advised on all ancillary aspects pertaining inter alia to business cards, logos and our letterhead. She was truly a gifted renaissance advisor on all aspects pertaining to our internet presence and corporate projections. It follows irresistibly that her talents are highly valued and our recommendation follows unreservedly as a matter of course. 
Yours faithfully 
Rene Fouche 
Rene Fouche INC. 
"Hi Lauren 
There is a reason why you hire a professional. To do the things you can't do…. We are not all creatives. My mind was filled with thousands of ideas that I thought were winners. I now realise they were bland and probably overdone. Luckily I ignored them and followed the advice to trust you…. I'm glad that I did. Our success is largely dependent on the quality of work you produce.

The process from start to finish was smooth, and I felt that you care about what the client wants and you are able to translate that into what we need. The service was of impeccable quality, done in a timely fashion, the kind of professionalism that we should all aspire to. 
Thank you very much, 
Agusta Footwear"
"Thanks Lauren, It's been a pleasure working with you, 
Kind Regards, Laura Kapelari, 
Africa Check"
"Thanks so much Lauren! I am very excited to hand this logo design over for use on our online shop.
Kind Regards,
Garth van Sittert
(BSc Physics & Computer Science)"


Based in Lichtaart, Kasterlee, Belgium